Picking an SEO Company
An SEO company can help ensure that all the point covered in our other posts are taken care of. Keeping on top of the optimisation of your site (both on and off-page) can be a full time job and isn’t something you want to get wrong.
If you hire the right SEO agency, you should benefit from their experience, knowledge and resources. They should have the best internal and external tools, software and processes to swiftly check your site for potential problems and identify new opportunities.
There is so much information out there on how to find the best agency already that we don’t feel the need to go into too much detail here. Just remember that as with most things, you get what you pay for and you should learn to ask the right questions from the out set. You don’t need to be a link building or technical SEO specialist but you should know what is and isn’t within Google’s guidelines and how to spot a cowboy firm.
A note on price
Most people assume SEO will be cheap because of the spammy emails they are bombarded with by low-quality firms promising over night rankings for an unbeatable cost. Of course it only takes one experience to scare business owners away from such tactics but in the process, they write off a lot of quality agencies assuming they’ll get the same results for 10x the cost. This isn’t always the case. With the right strategy and budget, a business can seem tremendous growth as a direct result of a successful SEO campaign. Just bare in mind that just because someone charges a lot, doesn’t mean their service is up to scratch. Simply that the best agencies do charge accordingly which enables them to invest in the right tools to get your site ranking.